Brand & campaign strategy
Positioning, campaign planning, and the brief that survives its own launch date, worked out from the founder's priorities down to what each team ships on Monday.
Brand & Growth · Bangalore
Builds brands. Ships the proof.
Brand strategy, multi-channel campaigns, and live events, run for an agency and a startup, out of the founder's office.
Scroll02 / About
Hello, I'm Sid. Most marketing jobs hand you one slice: a channel, a deck, a campaign. I've worked the other version: the whole brief, from the founder's priorities down to whether the thing actually shipped.
At Xpresso Global I worked out of the CEO's office, close enough to see how a founder weighs a call before any brief gets written. At a forex startup I ran marketing solo: no one to hand the hard part to, watching the funnel every day and moving budget onto whatever was converting until the company hit breakeven.
I read funnel data the way most people read a room, and I don't sign off on a campaign until it's moved a real number. The trackers, the SOPs, the daily drop-off checks are the unglamorous half of the job, and it's the half I like.
Before any of this I was in design school, on After Effects and a camera. I still build brand identities for the fun of it. The last one was for a collective called Neram. It's why I can sit in a creative review and actually say what's wrong.
03 / What I do
Four things I actually do,
not four lines on a CV.
Multi-channel campaigns
Paid and organic across Meta, Google, YouTube, and LinkedIn: audience research, A/B tests, performance creative, landing pages, and the reporting that says which of them actually worked.
Event direction
Branding, creative direction, vendor and stakeholder coordination, and on-ground execution for multi-day brand events. Most recently Summit of Future and Money Conclave.
Growth operations
The trackers, SOPs, and reporting cadence that keep a funnel honest and a team pointed the same way.
Enough about the method. Here's what it looked like with a deadline attached.
04 / Selected work
Filter the work
by what it took.
Everything here ran through Xpresso Global, Kozhikode. Filter by the kind of work it took.
Where the work concentrated.
01
Calicut FC
Two seasons of matchday content, live from the stand.
Ran Calicut FC's Instagram from scratch across two seasons. Built a live-matchday system: a graphics and motion team on-site pushing real-time posters and goal cutouts as the match happened, so fans had the story in their feed before they'd left the stadium.
Watch the case study
02
Summit of Future
Seven days, seven tracks, international speakers.
Jain (Deemed-to-be University) Kochi's IP, co-created with Xpresso. Ran branding, creative direction across video and digital, and input on ticket strategy, plus the vendor and inter-team logistics underneath it.
Watch the case study
03
Money Conclave
India's Global Wealth and Investment Summit, no partner institution.
Co-founded by Xpresso's CEO. Same remit as Summit of Future (strategy, branding, creative direction across video, digital, and every post), but no partner institution this time, so all of it sat on our side.
Watch the case study
04
Cross-Functional Ops
Air-traffic control for every brand the agency touched.
Sat across every brand Xpresso touched, signed and still being pitched, in the client meetings, then keeping strategy, creative, production, sales, and finance moving in step afterward. Built the processes and trackers that let the team hold that standard at scale.
05
Multi-Channel Campaigns
Four to five brands, four platforms, one story.
Paid and organic for four to five agency clients at once: Aster Medcity, The B School International, Espanshe, and Indian Institute of Commerce / Lakshya. Planning, targeting, creative rollout, and the reporting that held the story together from channel to channel while conversion climbed.
05 / Experience
Where the reps came from.
2026 →
Brand Management Course
Young Urban Project
2024–26
Brand & Growth, Office of the CEO
Xpresso Global · Kozhikode
2024–25
Marketing Head
7X Traders · Kozhikode
2023–24
Digital Marketing Executive
Xpresso Global · Kozhikode
Tools
Meta Ads ManagerGoogle AdsYouTube AdsLinkedIn Campaign ManagerGoogle AnalyticsZoho CRM
01
Brand Management
Young Urban Project · Aug 2026 →
Brand management, brand audits
02
Digital Marketing
Digital Scholar · 2023–24 · First class
Digital media, web content, SEO, SMM
03
BSc Design & Visual Comm.
PSG College of Arts & Science · 2020–23
After Effects, videography
06 / What I'm looking for
A brand to run point on.
01
A Brand Manager or brand/growth role at a D2C or startup team. One brand, mine to run.
02
A team that'll trade a longer CV for someone who's already run strategy, campaigns, and events under real pressure.
03
Bangalore, starting immediately, and drawn to brands that still feel a little unfinished.
07 / How I work
Room, brief, ship, read.
Get in the room
Before anything gets made, I want the founder's actual priority, not the version that survived three meetings.
Write the brief that survives
One brief strategy, creative, production, sales and finance can all work from. If it falls apart in launch week it was never a brief.
Ship it everywhere at once
Paid, organic, on-ground. Same story on every channel, one launch date, no channel left improvising.
Read it daily
Open the funnel every morning. Move budget onto what's converting. Fix the leak before the month closes.
08 / Get in touch
Let's talk about the brand you're building.
mohammadsidanm@gmail.comor start a conversation on LinkedIn
Sid · Brand & Growth © 2026
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