Brand & growth generalist who ships multi-channel campaigns, owns events start to finish, and keeps a client portfolio honest — proof over promises.
Audience, positioning, message — nailed down before a single ad gets made.
Meta, Google, YouTube, LinkedIn — planned, targeted, and pushed live, not just pretty slides in a deck.
Naming to on-ground execution — I own the whole experience, not just my slice of the brief.
A portfolio view across client brands, catching what breaks strategy before it ships.
Not just the deliverable in front of me. I've sat close enough to leadership to know why a campaign exists before I know what it looks like.
I'd rather get a real version in market and read the response than perfect something no one's seen yet.
Meta, Google, YouTube, LinkedIn — different formats, same spine. Consistency is the actual hard part.
Part of the core team activating Calicut FC's brand presence across two full seasons — matchday experience, fan engagement, and sponsor visibility, kept consistent from one season to the next.
Contributed to Summit of Future, an IP event owned by Jain University Kochi and co-created with Xpresso — strategy and execution alongside the university's team, a different dynamic from a straightforward client brief.
"High-pressure environments don't reward perfection. They reward clarity."
Watch the case study →As Executive Assistant to the CEO, worked on Money Conclave, India's first Global Wealth and Investment Summit and Xpresso's first fully owned IP event — building the brand's own platform rather than executing someone else's.
Watch the case study →Beyond named projects, held a supervisory view across a roster of client brands spanning finance, hospitality, food, and education — checking campaigns and activations against strategy before they went out.
Ran paid and organic campaigns across four platforms for agency clients — planning, targeting, creative rollout, and reporting, coordinated with production so the story stayed consistent from channel to channel.
Moved inside leadership, working directly on brand positioning and growth bets across client accounts, supervising a portfolio of brands, and owning large-scale brand events and activations end to end.
Ran paid and organic campaign execution across Meta, Google, YouTube, and LinkedIn for agency clients — planning, targeting, reporting, and coordinating with the production team so creative and media stayed in sync.
Brought in by friends who founded the forex trading academy, ran marketing end to end — strategy and on-ground activity alongside paid ads and Meta campaigns — and took the startup to breakeven.
Digital Marketing certification, Digital Scholar.
I've never had the luxury of someone else owning the hard parts. That's less a constraint and more how I actually like to work.